- The Washington Times - Tuesday, January 2, 2007

The NBA’s new microfiber composite basketball died Sunday. It was two months old.

The cause of death was the nearly unanimous derision from the league’s players.

Shaquille O’Neal called it “terrible … cheap … like an indoor-outdoor ball.”

Steve Nash and Jason Kidd said the ball cut their fingers.

There were protests and riots in the streets. (OK, not really.)

In the end, the new ball didn’t last as long as New Coke, but a similar conspiracy theory could apply.

Maybe the league introduced the new ball knowing it would fail but also would reinvigorate interest in the old ball.

Then the league could go back to the old ball, the same one it has used for the past 35 seasons, made by the same company, Spalding.

Think about it.



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