- The Washington Times - Thursday, January 25, 2007

The Capitals are using the ever-popular offer of free pizza to lure college students to Verizon Center for the second half of the season.

The first 368 college students to get in line for Saturday’s game against the Hurricanes will get a free ticket and a coupon for a large pizza from Papa John’s.

Also, the team announced that for $21, college students can purchase a ticket to any Capitals home game and get a coupon for a free pie.

On Saturday, Capitals players and mascot Slapshot will be on hand to sign autographs, pose for pictures and even give out hot chocolate to those students in line, Capitals marketing director Tim McDermott said.

I asked McDermott about the significance of 368. He said there isn’t any, but the fact that I had to ask means it’s getting people talking.

Gotta love those marketing guys.

UPDATE:

The Capitals want everyone to know the Papa John’s coupons are redeemable at any location in the DC Metro area, but NOT at Verizon Center. So, in other words, you can’t use the coupon to buy a large pie at the game.

(I’m trying to picture a guy sitting in Section 210 with a large pie on his lap. That’s a big mess waiting to happen.)

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