A popular radio veteran and the owner of a longtime record store plan to revive the sounds of a legendary local radio station.
WHFS-FM, which gave its disc jockeys free rein over music selections, now exists only in memory.
Starting next month, the station’s rebellious “homegrown” philosophy will live again in a venue being opened by Damian Einstein, a longtime ‘HFS disc jockey, and Joe Lee, who has owned Joe’s Record Paradise in Rockville for 33 years.
They will bring artists from genres as diverse as bluegrass, Cajun, rhythm and blues, folk, reggae and rock ‘n’roll to El Boqueron II, a 550-seat club next door to Mr. Lee’s record shop that plays salsa and merengue on Friday and Saturday nights.
Mr. Einstein and Mr. Lee will use El Boqueron on weeknights as a venue for local and national acts, giving suburban Maryland music lovers an alternative to grinding through Beltway traffic to reach the Birchmere in Northern Virginia.
“In Montgomery County there’s nothing to do; there’s no club,” Mr. Lee said.
At the same time, they are sticking it to “pompous corporate rock” — what Mr. Lee described as the increased commercialization of radio.
Mr. Einstein was more charitable. “We’re seeking out music that we think should be shared with people,” he said.
Mr. Einstein would not comment on the circumstances of his departure. Sources familiar with the situation said he was fired for a purported drop in Arbitron ratings. Michelle Stevens, senior vice president of programming of Nassau Broadcasting, which bought WRNR last year, said she could not comment on personnel issues.
Mr. Einstein, 57, began his career with WHFS in 1971, when the station was based in Bethesda. His father, Jake Einstein, started the 2,500-watt station 10 years earlier and transformed it into a place where DJs elevated their playlists to something close to an art form.
“He was one of the most knowledgeable music people that I ever ran into,” said Josh Brooks, who hosted the “Spiritus Cheese” talk show on WHFS for 10 years and now is a national sales manager for Clear Channel Radio.
“He not only had a broad range of knowledge about all different kinds of music, but he was somewhat of a musician himself,” Mr. Brooks said.
The key to Mr. Einstein’s show was his playlist that gave a seamless transition to songs — whether Cajun, blues or R&B; — based on their beat, key or pattern of guitar riffs.
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