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Apple IPhone has Wall Street’s number

- The Washington Times - Tuesday, July 3, 2007

SAN JOSE, Calif. (AP) — While most IPhone owners couldn't wait to try out their pricey new gadgets, a few raced to break them apart.

The dismantled — and in some instances, permanently busted — IPhones revealed one of Apple Inc.'s closely guarded secrets: the names of the companies that supplied the chips and other electronic components for the highly anticipated device.

The findings sent all but a few of the component makers' stocks higher yesterday, the first day of trading since the IPhone — a combination cell phone, camera, music player and wireless Web browsing device — went on sale in the U.S. Friday evening for as much as $600.

The parts makers stand to profit handsomely if the IPhone proves popular over time. Apple itself has set a target of selling 10 million units worldwide by 2008, gaining roughly a 1 percent share of the cell-phone market.

Among the beneficiaries of Apple's business and the tear-down buzz were semiconductor heavyweights Intel Corp., Broadcom Corp., Texas Instruments Inc. and Infineon Technologies AG as well as lesser-known companies such as Skyworks Solutions Inc. and Linear Technology Corp.

Some researchers said Apple's secrecy surrounding the IPhone's component suppliers is yet another example of the Cupertino, Calif., company's vaunted ability to keep its partners tight-lipped even when facing a media frenzy and rampant speculation.

"They're very good at it — and I think they make a point of holding their suppliers to a standard of secrecy, or you could lose the next round if you slip up," said Howard Curtis, vice president of global services for Portelligent, a research company.

The secrecy continued yesterday. Most of the component makers didn't return phone calls or declined to comment.

Much like the examinations of other much-hyped gadgets, the deconstruction of the IPhone was a mad dash to be the first to post online, with minute-by-minute updates on Web sites and the occasional howls of researchers who wound up destroying their IPhones.

The mad rush to deconstruct the IPhone included sites such as ThinkSecret.com and IFixit.com as well as research companies Portelligent and Semiconductor Insights. Several analysts also published the results of their own IPhone examinations.

Based on the results, One of the biggest winners is South Korean chip maker Samsung Electronics Co., which is making the main microprocessor used to run the phone's operating system and various applications. Samsung, the world's largest memory-chip manufacturer, is also making a type of memory called NAND flash for the IPhone.

Intel, the world's largest semiconductor company, is supplying another form of memory, called NOR flash, according to various research firms.

Intel is unloading its troubled unit that makes the memory, which is primarily used in cell phones, amid fears about its long-term viability with the rise of NAND flash, a cheaper alternative that's commonly found in digital cameras and music players.

Intel's stock rose 53 cents, or more than 2 percent, to $24.27 in trading yesterday.

Other chip makers whose stock rose on their involvement with the IPhone included Irvine, Calif.-based Broadcom Corp., which is making a controller chip believed to be used for managing the touch-screen display. Broadcom's stock price rose 52 cents, or 1.8 percent, to $29.77.

Texas Instruments is supplying a power-management chip. Shares gained 43 cents, or 1.1 percent, to $38.06.

German chip maker Infineon Technologies, which makes parts that handle cellular communications for the IPhone, saw its American Depositary Shares rise 50 cents, or 3 percent, to $17.03.

But it wasn't just the heavyweights who benefited.

Skyworks Solutions Inc. was revealed as the supplier of a power amplifier used in the IPhone. Shares of the Woburn, Mass., company jumped 26 cents, or 3.5 percent, to $7.61.

Shares of Linear Technology Corp. rose 50 cents, or 1.4 percent, to $36.68 after the Milpitas, Calif., company was identified as the maker of the IPhone's battery-charger chip.

Another company profiting from the IPhone is Cambridge Silicon Radio Ltd. of Britain. Researchers said the company is responsible for making chips that allow Bluetooth wireless connectivity for the IPhone.

But the IPhone halo didn't touch everyone yesterday.

Apple, for one, fell 78 cents, or less than a percentage point, to $121.26.

Marvell Technology Group Ltd., the Santa Clara, Calif.-based provider of chips that allow the IPhone to connect over Wi-Fi networks, dropped 13 cents, or less than a percentage point, to $18.08. And Santa Clara's National Semiconductor Corp., which is apparently making a display chip for the IPhone, fell a penny to $28.26.