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Miss Brown said the images and messages have become more sophisticated and girls need help identifying these new strategies.

“It’s getting more sophisticated every day. They’re using social networking sites to market [to] kids, like MySpace and Facebook,” Miss Brown said. “Their getting more subversive by placing ads in their GameBoy games.”

The book gives parents three basic principles to follow when speaking with their daughters.

First, parents should do their homework before approaching their daughter about something they find disturbing.

“The very first things we want parents to do is to do their homework and to know what’s out there for her, but also to identify what our feelings are about it,” Miss Brown said. “We might be overreacting or underreacting and we must listen to her because the world is so different from the one we grew up in.”

Secondly, Miss Brown encourages parents to listen to what their daughter likes and figure out why she likes it.

They wrote that there are good reasons why girls are pulled in certain directions and parents can understand this if they see things from their daughter’s perspective.

Lastly, parents should “bring their daughters the world on their terms using their views.”

The authors write that it is important not to “bulldoze her with your views or shut her down; instead, bring her the world on your terms instead, as an informed, rational, compassionate adult in her life.”

“We find girls and boys are really smart and tech-savvy and they can handle it in some ways better than us,” Miss Brown said. “If we don’t start helping them know how to consume it, we sort of are throwing them to the wolves and we really need to get parents on this issue.”