Fundraising gets creative

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Mitt Romney's campaign for the Republican presidential nomination drew attention in March by offering an unusual and entrepreneurial fundraising proposition to students: Raise $1,000 and get 10 percent back on your investment.

In July, Sen. Hillary Rodham Clinton, New York Democrat, turned heads — and raised a few eyebrows among detractors — when she offered supporters a unique chance for a close-up look into her life behind the scenes.

Although it was not the Lincoln Bedroom, it was close to home. Contributors to her campaign would have their names entered into a raffle for lunch at her Washington home. The prize has an added power-couple bonus: Her husband, former President Bill Clinton, will join the meal.

"They are going to have people staying in Bill's bedroom before this is all over with," said Tim Potts, who heads Democracy Rising PA, a nonpartisan and nonprofit watchdog group that seeks to improve state governments.

Mr. Potts predicted that candidates will go to just about any length to fund campaigns in what is expected to be the most expensive election of all time.

"Given the system we have, it's not surprising to see something like this raffle occur," Mr. Potts said. "People want to be contenders, and that's the pressure they are under. They look at this and say while it's a lousy system [to raise money], it's the system we have, and I'm going to play it for all it's worth."

Mrs. Clinton is not the only candidate to raffle off a meal. Sen. Barack Obama, Illinois Democrat, offered grass-roots donors the chance to win dinner with him at a Washington, D.C., restaurant. The minimum gift was $5.

Republican strategist Whit Ayers faulted no one for pulling out all the stops for cash, given the expense of running television ads in an era when the Fairness Doctrine is long gone.

"It's unusual in the sense that nobody else is married to a former president who can stop by and help fundraise," Mr. Ayers said of lunch with the Clintons. "It doesn't seem unseemly or nefarious. You use what you got when you are trying to raise money. If you happen to be married to the former president of the United States, you haven't done a commendable job of funding a campaign if you don't use him to make money."

Campaigns and their respective parties are using creative strategies to attract attention.