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While HD transforms her industry, Ms. Kornhaber suggests it may give a boost to another. “That’s why we see so much plastic surgery,” she says.

Davida Simon of the Makeup Room Web site agrees. Actresses are “going to be as good as what their skin care is,” she says. “They’re going to have to make friends with their dermatologists and plastic surgeons.”

Ms. Simon, based near Denver, has worked in television and feature film, including with such luminaries as Demi Moore, Jodie Foster and Brad Pitt. She says talent is “definitely more concerned” about HD. “I think it’s to the point that they’re running scared.”

Makeup artists are worried, too. She’s been airbrushing since before HD became big, but notes that imperfections not even visible to the naked eye are magnified by HD. “Things are going to get picked up by the HD camera that we don’t even see,” she says. Even wigs need to get better because you can see their edges in close-up.

She’s a little skeptical about some of the new products. “HD has become a buzzword,” she notes. New foundations are really useful, but other products she sees as a stretch: “Is a lip gloss really for HD?” She predicts they’ll be hot sellers, though. “If [consumers] can purchase for $20 a bottle of makeup that says HD on it, even if it hasn’t been tested, they’re going to do it.”

Still, she welcomes the lines, which will particularly help the television news industry. “It’s something that in the smaller markets, anchors and reporters can put on themselves,” she explains. “They can’t get their faces airbrushed every day. It’s too expensive for them to hire makeup artists.”

Until cosmetic companies manage to beat HD, viewers will continue to be slightly disillusioned by what the best technology shows them. Cargo’s Hana Zalzal doesn’t think consumers should be too disappointed, though.

“I think everyone is wise enough to know that sometimes what you see in magazines is not reality,” she says. “I think it’s refreshing that they’re just people also.”