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“The anti-Obama readership is largely one that has already made up its mind and is looking for validation, while the Obama readership comprises both those who have already made up their minds and those who are curious about him,” said Steve Ross, president of the Collins division of HarperCollins books — and at one point, Mr. Obama’s publisher.

Contact Jennifer Harper at jharper@washingtontimes.com or 202/636-3085.