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Democrats beating GOP at their own game: Spin

Dominate media to frame mistakes

By Ralph Z. Hallow (Contact) | Tuesday, July 15, 2008

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ANALYSIS/OPINION:

The Democrats are showing how good they have become at a traditionally Republican strength - rapid media response, jumping on the slightest gaffe by Republicans to dominate the news cycle with unfavorable coverage of the other party.

"Barack Obama and the Democrats are winning the battle of the sound bites," said veteran Republican campaign strategist and pollster John McLaughlin.

"Obama always has been very good at this tactically. Whether against Hillary Clinton in the primaries or against John McCain now, Obama has been good at choosing what to say and what not to say," Mr. McLaughlin said. "When Bill Clinton said something dumb, the Obama people were all over it immediately."

Mr. Obama, though a novice compared with Mr. McCain in political and campaign experience, seized the latest opportunity on Thursday when he gleefully suggested the Arizona senator was inured to the pain consumers feel at the gasoline pump, the grocery store and elsewhere.

The history of presidential campaigns in America is rich with gaffes and awkward moments on both sides. It's the ability of one side to exploit them better than the other that's always at issue, and Republican strategists are noting how much more successful the Democrats are at grabbing quick moments to get out their message: that a McCain win in November would be the equivalent of a third term for President Bush.

"To date, Obama's campaign and its ability to pivot, attract wanted attention, and deflect unwanted attention is certainly one of the most impressive operations in recent memory," said Craig Shirley, a Ronald Reagan biographer and founder of a public relations firm that serves conservative clients.

In contrast, the campaigns of such Democratic presidential hopefuls as Sen. John Kerry of Massachusetts and former Massachusetts Gov. Michael Dukakis were widely criticized, even at the time, for letting fester such issues as the Swift Boat Veterans for Truth, Willie Horton and the Pledge of Allegiance.

The latest example grew from comments former Sen. Phil Gramm, Texas Republican and one of the McCain team's chairmen, made during a breakfast meeting and interview Wednesday at The Washington Times.

Mr. Gramm, who has a doctorate in economics, observed that the U.S. economy is far more competitive abroad than the press and this nation's political leaders give it credit for, and partly as a result Americans sound like a nation of "whiners" when it comes to the state of the economy. He said Americans had gotten themselves into a "mental recession."