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Although Mr. Newsom may be best known for his stand on same-sex marriage, he is not a one-dimensional candidate, said Newsom political consultant Eric Jaye.

“He’s certainly very proud of his civil-rights record, but he’s also very proud of his record with the 21st-century economy in San Francisco and his health care program,” said Mr. Jaye. “He’s already talked about those accomplishments around the state of California.”