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That inspiration isn’t restricted to just online ads, either. Just this week, the McCain camp released an ad that looked astonishingly similar to a parody ad created by blogger Ed Driscoll, which combined Sen. Hillary Rodham Clinton’s famous “3 AM” ad with a second segment telling viewers that Mr. McCain also could be relied upon to respond to a crisis situation.

It’s highly likely this will continue to happen, Mr. Driscoll told me in an e-mail.

“While a campaign still has to spend large sums of money buying advertising time on TV, as the older generation still glued almost exclusively to the television tube begins to fade away, watch for the Web to continue to grow in power as the political advertising venue,” he said.

He’s exactly right. It’s simply a matter of time.

Matthew Sheffield is a Web consultant and creator of E-mail: