Register for E-mail alerts. Comment on articles. Sign up today, it's easy.
Close

Obama telecast a TV sacrifice

ROD LAMKEY JR./THE WASHINGTON TIMES
President Obama's network news conferences mean pre-empting prime-time TV fare and advertising that costs broadcasters millions of dollars in revenue. According to a study, the press has given Mr. Obama more coverage than former Presidents George W. Bush and Bill Clinton combined received at this point in their presidencies.ROD LAMKEY JR./THE WASHINGTON TIMES President Obama's network news conferences mean pre-empting prime-time TV fare and advertising that costs broadcasters millions of dollars in revenue. According to a study, the press has given Mr. Obama more coverage than former Presidents George W. Bush and Bill Clinton combined received at this point in their presidencies.
Social Networks
facebookFacebook
twitterTwitter

Fox Broadcasting Co.'s decision to remain a presidential-free zone Wednesday night is an isolated act of rebellion.

The network will air the crime drama "Lie to Me" rather than President Obama's news conference, even as other broadcast and cable news networks showcase the event, pre-empting prime-time fare for a White House event for the fourth time this year - and losing an estimated $10 million in advertising revenue.

Such sacrifices come as no surprise, however. Mr. Obama remains an unprecedented media darling, according to new research.

The press has given Mr. Obama more coverage than former Presidents George W. Bush and Bill Clinton combined - and more positive coverage than either received at this point in his presidency, according to a study by George Mason and Chapman universities, coordinated by the nonpartisan Center for Media and Public Affairs.

During his first 50 days in office, evening news on ABC, NBC and CBS devoted 1,021 stories to the Obama presidency - almost 28 hours worth.

At similar points in their presidencies, Mr. Bush received 7 hours 42 minutes and Mr. Clinton 15 hours 2 minutes of coverage.

Mr. Obama has received not only more press but also "better press," the study said. On ABC, CBS, and NBC evening newscasts, 58 percent of all evaluations of the president were favorable.

During their parallel times in office, Mr. Bush received 33 percent positive evaluations in 2001, Mr. Clinton received 44 percent positive in 1993.

The presidential charm rather than policies garnered the rave reviews, meanwhile.

"Though the press keeps alive the notion that President Obama is a 'special person', he's not getting a total free ride. There is criticism of his policies, and the press traditionally uses the 100-day benchmark as an excuse to question whether a president kept his campaign promises," said S. Robert Lichter, who directed the research.

Story Continues →

About the Author

Not Registered Yet?

Comment on articles. Receive e-mail newsletters and alerts. Sign up today.

Happening Now

Click for more stories

Most Read

    Independent voices from the TWT Communities

    Bill Kelly's Truth Squad

    A conservative satirist takes on the worlds of politics and entertainment in humorous pursuit of truth, justice and all things America.

    TV Den

    Television commentary, reviews, news and nonstop DVR catch-up.

    Balls Without Discretion

    A chronicle of the ongoing saga of the NFL, NBA and MLB through the daft lens of a misguided youth.