‘80s style returns, with brands that live on

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There also are exclusive Jordache lines for budget-conscious Sears and Wal-Mart customers. A few years ago, Heidi Klum collaborated (and starred in racy ads) on a line that was sold at Bloomingdale’s.

Jordache was part of the “designer jeans” craze, which was the predecessor to premium denim, Ms. Berlinger explains. When jeans were starting to cost $200 or more, that wasn’t Jordache’s market, she says, so it focused again on its identity as a brand with a little more glitz.

The rekindled interest in the ‘80s could only be good, she says, since Jordache already is making some “Flashdance”-inspired tops and jumpsuits.

“I think the level of brand awareness we established in the ‘80s has been amazing. We’re a global brand that most people recognize and have a relationship with. Maybe it was their first pair of jeans, and high-rise and sexy was so much a part of ‘80s style… . Maybe Jordache ties back to that era in terms of nostalgia and where you were in your life.”

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