- The Washington Times - Friday, February 27, 2009

“Any young teenage guy who’s looking to meet girls should be in the theaters this weekend,” Fandango.com spokesman Harry Medved says. “Especially if you look like Nick Jonas.”

Mr. Medved makes a good point. Disney didn’t screen “Jonas Brothers: The 3-D Concert Experience” for critics, so we can’t tell you how good the “experience” is. We can tell you that the movie, opening today and featuring concert and behind-the-scenes footage from the young band, is poised to top the box office this weekend — thanks to the pocket money of teenage girls and their parents.

“Advance tickets for ‘Jonas 3-D’ are selling well — it’s been our No. 1 best-selling title for several days in a row,” reports Fandango Chief Operating Officer Rick Butler. Fandango.com and MovieTickets.com, Web sites that sell advance movie tickets, both report that screenings are selling out. MovieTickets says more than 700 performances were sold out as of Wednesday afternoon and “ticket sales are picking up speed as we approach opening day.” Fandango says it has sold out “dozens.”

“Coraline,” another family film that has done well at the box office in recent weeks, will have to move out of some 3-D theaters to make space for Kevin, Joe and Nick. The Jonas Brothers film isn’t likely to do as well as Disney’s previous 3-D concert film, “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert,” and it’s not just that the brothers aren’t quite as popular as their Disney sister. The studio at first claimed that “Hannah Montana” would be in theaters for one week only — but it quickly relented when every screening was selling out.

Fandango found that among those in its survey who were planning to see the film, 96 percent were female and 76 percent were 17 or younger. They like Nick Jonas best. Interestingly, just 58 percent of them saw “Hannah Montana” on the big screen.

MovieTickets also polled its users and found that in this recession, fans see the film as a bargain — 57 percent said that by seeing the film in theaters, they’re most happy to avoid expensive concert tickets. Buying advance tickets on Fandango or MovieTickets gets the buyer a free download of the Jonas Brothers music video “Tonight.” Some patrons will get even more than they bargained for, as the trio plans to cross the country this weeken dand stop in multiple cities to surprise fans.

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