- The Washington Times - Sunday, January 25, 2009

On Martin Luther King Jr. Day, the day before his swearing-in, President Barack Obama’s Inaugural committee stimulated a more than doubling of volunteer activity around the country.

It was a demonstration of a major development that’s likely to unfold in the Obama era - a quantum leap in both paid national service and volunteer citizen service.

What Mr. Obama’s predecessor, President Bush, referred to as “the armies of compassion” may at last be mobilized in huge numbers to tackle the country’s social problems - and on a cost-effective basis, at that.

The centerpiece of the process will be passage - its advocates hope, in Mr. Obama’s first 100 days - of the Serve America Act, sponsored by Sens. Edward Kennedy, Massachusetts Democrat, and Orrin Hatch, Utah Republican, to expand Americorps, the nation’s civilian service force, from 75,000 to 250,000 per year over five years.

Earning $12,500 a year, plus a $4,700 scholarship, Americorps volunteers do direct service at low-income schools, clinics, boys and girls clubs, environmental projects and disaster sites, and help organize the work of around 60 million unpaid volunteers.

Service Nation, a coalition of 120 mainly nonprofit organizations, hopes that by 2020, the government will give stipends to a million volunteers, whose efforts can leverage unpaid work by 100 million people.

Whether such an ambitious goal ever gets realized, it’s clear Mr. Obama is moving the idea of national service - in fact, of citizenship - to a whole new level.

Partly, it’s the result of a coming-to-pass of the poignant challenge issued by President George H.W. Bush in 1989: “From now on in America, any definition of a successful life must include serving others.” That’s an attitude that caught on among young people even before Mr. Obama appeared on the scene, as exemplified by Teach for America, the nongovernmental corps of lowly paid volunteer teachers that now has 37,000 applicants for 5,000 positions each year.

Another group, City Year, which puts recent high school and college graduates to work in poor neighborhoods, has experienced growth of 180 percent.

Dozens of other such nonprofits have grown up in recent years, and there’s an added overlay of “social entrepreneurship,” the idea that charities should use business techniques to measure their effectiveness and leverage their effect.

The Obama presidential campaign was powered, in part, by this combination of idealism and practicality. Instead of volunteering in inner cities, tens of thousands of citizens went to work ringing doorbells and manning phone banks. And shrewd organizers assembled a gigantic database of e-mail addresses and textable phone numbers that served as a potent political tool in the campaign. As a result, the Obama campaign became a citizens’ movement of millions.

In advance of Martin Luther King Jr. Day, those in the data base got messages from Mr. Obama, Michelle Obama and Inaugural Co-chairman Colin Powell urging them to sign up through a Web site, USAService.org, for volunteer work on Jan. 19.

More than a million people did so - double those who signed up last year - and they worked on 12,100 official projects, compared with 5,000 last year.

Mr. Obama set an example by working at a shelter for homeless teens and visiting wounded soldiers while his wife helped assemble gift packages for troops overseas.

In perhaps the most eloquent portion of his Inaugural address, Mr. Obama cited military service as the model for citizen service at home. “As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains,” he said. “They have something to tell us today … because they embody the spirit of service, a willingness to find meaning in something greater than themselves.”

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