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“As much as it kicked my butt, it taught me about patient information,” said Mr. Williams, who developed “a burning desire to do patient education and patient information.”

Now Mr. Williams wakes up every day looking forward to his work with MHN, which provides health care screenings where it is comfortable and convenient for people. He says he wants to “help change the mind-set to prevention and early detection.”

“That’s what health care reform is really all about,” Mr. Williams said. “Get in early, seek preventive health care and detect problems before they get worse.”

Mr. Williams said he hopes the Wear Blue campaign will prove “catchy and resonate with men and their families.”

MHN and WAPC, with their 1,400 partners in 20 states around the country, are encouraging people to host Wear Blue events in their offices, job sites and places of worship and in community groups. Harley-Davidson USA sponsored a Wear Blue event in June, and Chrysler LLC held a similar event in Auburn Hills, Mich., late last year, he said. MHN also sponsors Men’s Health Month during June to coincide with Father’s Day.

The Wear Blue campaign, according to its Web site, has four objectives: “to remind men the importance of staying healthy; to become part of a national movement; to let men know we care”; and “to keep men healthy and alive.”

There is an ongoing, increasing and predominantly silent crisis in the health and well-being of men, advocates say. Because of a lack of awareness, poor health education and culturally induced behavioral patterns in men’s work and personal lives, men’s health and well-being are deteriorating steadily, they say.

Wear Blue paraphernalia “is a physical piece [for women] to get their man in to the doctor,” Mr. Williams said.