- The Washington Times - Friday, March 20, 2009

NEW YORK (AP) - More viewers are tuning into the NCAA tournament.

CBS executives believed fans would turn to the games as welcome distraction from the floundering economy. Television ratings from the first day Thursday may be proving that true.

Despite a dearth of wild finishes and big upsets, the games’ average rating was 9 percent higher than last year. They earned a 4.7 overnight rating and 10 share, compared with a 4.3/10 in 2008.

A rating is the percentage of all homes with televisions watching a program. The share is the percentage of all TV sets in use at the time. Overnight ratings measure the country’s largest markets.



Click to Read More

Click to Hide