The 2011 Regal: A Buick bred on the Autobahn

LOS ANGELES | Buick has just revealed the 2011 Regal sport sedan to customers, and it’s armed with turbocharged horsepower, a driver-selectable suspension system and a firm, European-tuned chassis. It delivers a driving experience that rivals the best import sport sedans in the segment.

“The 2011 Buick Regal is like nothing you’ve ever experienced from this brand,” said Susan Docherty, general manager of Buick GMC. “The Regal is the next chapter in Buick’s transformation and will expand the portfolio to include a sport sedan.”

The new Regal arrives in the second quarter of 2010, with its sights aimed squarely on competitors like the Acura TSX and Volvo S60. It has a longer wheelbase and greater trunk volume than those vehicles, along with standard features - including a six-speed automatic transmission, 18-inch wheels and OnStar - that aren’t offered standard on either competitor.

The Regal’s development is rooted in Germany, where the globally led engineering team created the award-winning Opel Insignia, the 2009 European Car of the Year. The Insignia has garnered more than 31 prestigious awards and is the best-selling midsize sedan in Europe. Regal will bring all of Insignia’s award-winning design, technology and European-inspired performance capabilities to the American market.

The Regal has already been a success in China, where it went on sale in December 2008 and more than 64,000 Regals have been sold. Enthusiastic customers cite its sculpted, flowing design and responsive performance as the top reasons for purchase.

The Regal’s sleek design blends the sweeping silhouette and proportions of a coupe in a progressive package that suggests motion from all angles. Great attention to detail complements that aggressive styling, with tailored applications of Buick’s signature design cues, such as the waterfall grille, select use of chrome trim and superior fit and finish of the exterior panels.

“Regal is all about great proportions,” said John Cafaro, design director for passenger cars. “For example, with the fenders flared to wrap around the tires. It’s an aggressive stance that people aren’t used to seeing in recent Buicks.”

The car’s performance-oriented spirit is also conveyed in sleek, sculpted body-side detail and aggressive headlights that further suggest motion. At the rear, an abbreviated deck and tucked-in body panels are the hallmarks of a contemporary sport sedan, with bold taillights and their intricate lighting elements reinforcing Regal’s attention to detail. Eighteen-inch wheels are standard.

The sweeping design motif carries over to the interior, where the side panels flow uninterrupted into the instrument panel. The instruments have the look of expensive sport timepieces and are lit with ice-blue LED lights. The center stack, housing the climate and “infotainment” controls, was designed to allow for a lower, driver-centric instrument panel profile. Features such as a thick-rimmed, leather-wrapped steering wheel and firm leather-covered seats also support the sport-oriented driving experience.

“There is great design harmony between the exterior and interior,” Mr. Cafaro said. “The feeling of flow and motion carries through in an engaging manner that makes you want to take the Regal out to your favorite twisting road to see what it can do.”

The Regal’s finely crafted, sporty and well-appointed interior builds on the exceptional attention to detail found in the Enclave and LaCrosse, blending signature styling cues with contemporary sport sedan aesthetics.

Regal’s firm, highly bolstered seats were benchmarked against the top import competitors for comfort and support, while a standard flow-through center console offers plenty of storage for passengers in the front and back.

Smart applications of technology are also hallmarks of the Regal, including details such as a multifunction controller on the center console for operation of the audio system, navigation system and the Bluetooth phone. The faceplate for the “infotainment” screen is set at a 30-degree angle to contribute to the car’s flowing interior design.

A new era in Buick design is also seen in the satin metallic, piano black and Kibo-patterned interior trim materials. Kibo is a rich, dark, progressively grained wood that lends an international flair to the Regal.

Unique with its all-four-cylinder powertrain, the Regal relies on the excellent horsepower-per-liter ratio of the Ecotec engine family to deliver smart, on-demand performance that is also very efficient.

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