- Obama’s regulatory agenda will cost U.S. economy $143B next year: report
- Patriot Act author on James Clapper: Fire, prosecute him
- Russia P.M. Medvedev: No amnesty for political prisoners
- Michigan GOP Senate hopeful reminds government is the ‘servant’
- Christmas, by Congress: Members mull a 15-cent tax on trees
- U.S. unemployment falls to five-year low of 7 percent; 203K jobs added
- World mourns Nelson Mandela and celebrates his life; burial set for Dec. 15
- Bill O’Reilly reminds: Nelson Mandela ‘was a communist’
- John Boehner says GOP should support gay candidates: ‘I do’
- Grass-Whopper: Pan-fried cricket burgers go over big in New York City
Studios making their pitch
“What we’ve seen is that it becomes harder and harder to get to an aggregation of an audience that is attractive to the movie studios,” said Mark Tatum, the NBA’s executive vice president of marketing partnerships. “What the NBA does is we aggregate that audience for them. They know if you have a big summer blockbuster movie, there’s a surefire way to get to a big group of moviegoers in a captivated way - and that’s the NBA playoffs and the NBA Finals.”
Not all these deals have worked well. In 2004, MLB was forced to scale back a tie-in with “Spider-Man 2” after fans complained about plans to place the film logo on the bases at ballparks across the country.
But such missteps haven’t prevented new deals. This summer, MLB launched a broad partnership with Disney for “G-Force.” It included a promotion in which 1 million people would have earned a free ticket to the movie if a player hit a grand slam during the All-Star Game. (No one did.)
“It was a really integrated promotion that really worked for us,” Bourne said. “And it’s something we’d like to do more of.”
About the Author
- First Down: Best weekend bets
- SportsBiz: What the next decade holds
- Shifting sands for NCAA
- Monumental sports year will connect fans on a global scale
- SportsBiz: Selling a new career
Latest Blog Entries
- Spike in battlefield deaths linked to restrictive rules of engagement
- Activists urge Obama to go rogue, sidestep Congress
- Bill OReilly reminds: Nelson Mandela was a communist
- PRUDEN: British press horrified as London's new mayor dares to proclaim the truth
- MILLER: Obamacare enrollees include 101 members of the House of Representatives
- Obama administration issues permits for wind farms to kill more eagles
- Inside China: Nuclear submarines capable of widespread attack on U.S.
- U.S. pilot scares off Iranians with 'Top Gun'-worthy stunt: 'You really ought to go home'
- Obama downplays IRS scandal, blames Obamacare rollout on 'outdated' agencies
- 'Hunger Games' delivers Obama's message on income inequality
Independent voices from the The Washington Times Communities
A politically conservative and morally liberal Hebrew alpha male hunts left-wing viper
This column will cover anything that has anything remotely to do with the game of baseball, from the game itself to mid-summer trades to offseason moves.
Entertainment News and Reviews from Washington, D.C. and beyond.
Political satirist and Christian apologist Bob Siegel discusses religion and politics.
White House pets gone wild!