As good as brewed?

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By Ashley M. Heher ASSOCIATED PRESS

Caffeine addicts nationwide got first tastes of Starbucks Corp.'s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via.

The beverage, which comes in a long cylindrical plastic sleeve and dissolves in a cup of water, debuted nationwide Tuesday after months of preliminary sales in test markets.

Starbucks employees handed out free samples of Via and mixed up drinks for customers from coast to coast as part of the chain's quest to convince customers that instant coffee - long viewed as inferior by U.S. coffee drinkers - can taste as good as brewed.

Verdicts from an unscientific sampling of customers ranged from a tentative thumbs-up to serious skepticism.

"I can't tell the difference," said Margaret Vazquez, 39, who lined up to try a sample in San Francisco's financial district Tuesday morning.

Nearby, Shay Jariya, 40, and co-worker Peter Yerardi, 36, were less impressed.

"I think it's OK," Ms. Jariya said. "If you're going out to buy coffee, you want coffee, not a packet."

Mr. Yerardi praised Via for being "not as strong" as the company's standard brews, which some have criticized as being too harsh or bitter.

In Wichita, Kan., coffee lover Polly Basore has no plans to try Via - despite the Seattle-based company's push.

Ms. Basore, 42, drinks at least five cups of coffee each day, but said it'd take more than giveaways to persuade her to try what she considered to be fake coffee.