REACHING OUT: Mall operator Simon Property Group has teamed up with Shopkick to reward smart-phone-equipped shoppers for walking into its shopping centers.
HOW IT WORKS: The technology relies on retailers installing small speakers at the entrance to their stores or the mall. The speakers emit an inaudible sound that can be picked up by cell phone microphones.
WHY IT MATTERS: Retailers have dreamed of using cell phones to locate shoppers, both to market to them and to gather data on their habits.
By Rand Paul
Obama acts as though we no longer have a Constitution
Independent voices from the TWT Communities
One man’s perspective. Exploration and commentary designed to challenge the conventional thinking of day on the political issues affecting our nation.
Abhishek Seth re-considers the power of PR, Issue Placement, the world at large, and the issues at hand.
First over-the-counter column approved for fast and effective relief from even your worst media-induced headache.
Benghazi: The anatomy of a scandal
13 Photos
Vietnam Memorial adds four names
18 Photos
Cinco de Mayo on the Mall
11 Photos
NRA kicks off annual convention
8 Photos
California wildfires wreak havoc
37 Photos
