- Associated Press - Sunday, August 29, 2010

LOS ANGELES (AP) - “Mad Men” is winner of a third consecutive Emmy Award as best drama series.

The drama is set in the advertising world in a changing 1960s America.

THIS IS A BREAKING NEWS UPDATE. Check back soon for further information. AP’s earlier story is below.

LOS ANGELES (AP) _ Bryan Cranston’s portrayal of a meth dealer in “Breaking Bad” and Kyra Sedgwick’s role as a brassy deputy police chief in “The Closer” earned the pair top drama series acting Emmy Awards on Sunday.

Cranston’s honor was his third trophy for playing a high school math teacher gone wrong, while his co-star, Aaron Paul, earned his first award as best supporting actor for playing his partner-in-crime.

“During the time it took me to walk up here, I venture there were 200 text messages to the other nominees saying, `You were robbed.’ I cannot argue with that,” Cranston said.

Archie Panjabi of “The Good Wife” was honored as best supporting actress in a drama for her part as a law-firm’s in-house private investigator, as Emmy voters spread the riches widely among veterans and fresh faces.

Edie Falco of “Nurse Jackie” and Jim Parsons of “The Big Bang Theory” were honored for their comedy series lead roles.

Falco’s trophy for playing a tough but troubled nurse came after her hallmark turn as a mob boss’ wife in “The Sopranos,” for which she won three best drama actress Emmys.

“Oh, this is the most ridiculous thing that has ever, ever happened in the history of this lovely awards show. I’m not funny!” Falco said.

Parsons won for his portrayal of a scientist as nerdy as he is brilliant. He ended fellow nominee Alec Baldwin’s two-year winning streak for “30 Rock” and beat out other heavyweights including Tony Shalhoub, nominated for the final season of “Monk” and a three-time winner, and Steve Carell of “The Office.”

“Now I know how much I didn’t think this was going to happen. Some of you apparently voted for me. That was very sweet,” Parsons told the theater audience.

Eric Stonestreet of “Modern Family” and Jane Lynch of “Glee” were honored for their comedy-series supporting roles.

“All I wanted to be was a clown in the circus when I was a kid growing up,” said Stonestreet, who plays a boisterous gay dad and partner. He thanked his parents for their support and promised to send his trophy home with them.

Lynch also thanked her folks along with her wife, Lara Embry. The pair married in Massachusetts in May.

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