- Associated Press - Monday, August 30, 2010

NEW CONTENT CONTRACT: Google Inc. will be able to continue publishing content from The Associated Press on Google’s website under a new licensing agreement.

WHAT’S DIFFERENT: Besides paying fees for AP’s material, Google will share potentially valuable data about how the stories and images are being used. The companies’ first licensing agreement in 2006 didn’t call for as much collaboration.

THE GOALS: The AP is trying to revive its recently slumping revenue, and Google wants to ensure it maintains access to one of the world’s largest newsgathering operations.