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Toyota‘s U.S. sales in July jumped 20 percent from June because of the generous rebates being offered to appease customers worried about safety recalls. But they were 3.2 percent lower than the same month the previous year, which was before the recall crisis struck.

Tsuyoshi Mochimaru, analyst at Mitsubishi UFJ Morgan Stanley Securities Co., said Toyota may lose some market share to rivals because of the recall but many consumers will see them as routine.

“For most people, they are just regular recalls,” he said. “Many people will accept them as part of life.”

Senior Managing Director Takahiko Ijichi acknowledged it was difficult to assess what effect the recalls had on Toyota‘s latest earnings.

He said Japanese government-backed incentives for green vehicles like the gasoline-electric Prius hybrid are set to end in September, and that could hurt sales in Japan.

He declined to detail plans for North America, including how long rebates will last, merely expressing hopes for more growth.

“We will try to regain trust from our customers as quickly as possible and we will continue our effort to improve sales,” said Ijichi.

Toyota shares edged down 1.6 percent to 3,090 yen in Tokyo.

Associated Press Writer Mari Yamaguchi contributed to this report.