- Associated Press - Thursday, December 2, 2010

NEW YORK (AP) - Advertising revenue at U.S. newspapers has continued to slip in the third quarter.

New figures from the Newspaper Association of America show that in the July-to-September period, the industry’s total print and online ad revenue fell 5.4 percent to $6.1 billion from $6.4 billion last year.

Publishers across the country have seen ad revenue plunge over the past few years, hurt by the recession and by rising competition on the Web. The latest figures mark 15 consecutive quarters _ close to four years _ of steady declines.

The decline in ad revenue has at least slowed, however. The latest drop is the smallest since the recession began in late 2007. Last year, quarterly ad revenue dropped as much as 29 percent from the year before.