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Elvis, a 13-year-old black Lab, belongs to her oldest son and likes chewy bones, she said. Her daughter’s long-haired dachshund loves treats and her smooth-haired fox terrier likes anything she can push around, Mrs. Belanger said.

The poll showed that the majority of pet owners who plan to buy their pet a gift are dedicated even in the face of financial adversity: Even among those in families touched by job loss in the past six months, 56 percent planned to buy their pet a holiday gift.

Karen Wardlaw, 58, of Roseburg, Ore., said she plans to leave her Pomeranian Wolfee with a friend for the holiday while she visits her brother.

There won’t be a tree because she won’t be home, there will be no cards because stamps cost too much and there will be no Christmas photo because she doesn’t have a camera, Ms. Wardlaw said.

But she has one last toy from a four-pack for Wolfee waiting in the closet for when she gets home.

The poll showed that renters (66 percent) are more apt to pamper their pets than homeowners (49 percent). And while fewer than half of those who attend religious services weekly or more often say they plan to buy their pets a gift, 60 percent of those who never attend services do.

The Poll was conducted Oct. 13 to 20, by GfK Roper Public Affairs and Corporate Communications. It involved land-line and cell-phone interviews with 1,000 pet owners nationwide, and has a margin of sampling error of plus or minus 4 percentage points.

Deputy Director of Polling Jennifer Agiesta contributed to this report.