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“New products continue to drive Ford’s success,” said Ken Czubay, Ford vice president for U.S. marketing, sales and service. “Ford and its dealers continue to offer customers the strongest value proposition: leading fuel economy, quality and resale value on a wide range of vehicles. That’s why our business is growing.”

Likewise, sales reported for the GM’s four core brands - Chevrolet, Buick, GMC and Cadillac - rose 36 percent over June 2009, helped by a strong increase in demand for crossover vehicles and a mild recovery in sales of pickup trucks. Ford’s pickup truck demand was equally strong, with sales of the new Super Duty increased by 58 percent over last June. Chrysler also saw an upsurge of demand in its truck divisions.

“As companies continue to invest in their businesses, we expect this segment to continue to recover,” said Don Johnson, vice president of GM’s U.S. sales operations, saying there was “some pent-up demand in the pickup market.”

However, the June 2009 figures, over which the June 2010 figures improved, reflected the depths of one of the worst recessions in recent history and uncertainty over the futures of bankrupt GM and Chrysler.