- Elton John blasts Russia’s anti-gay laws during Moscow concert
- U.N.: Afghanistan slow to enforce law protecting women
- Heart cancels SeaWorld concert after ‘Blackfish’ documentary
- South Carolina sheriff refuses to lower American flag for Nelson Mandela
- South Africans hold day of prayer for Nelson Mandela
- Mandela not on life support in final hours, friend says
- Ukraine protesters topple, decapitate Lenin statue in Kiev
- Kim Jong-un’s uncle removed from North Korean state documentary
- Thailand crisis deepens as opposition quits Parliament
- Campbell Soup apologizes for SpaghettiOs’ Pearl Harbor tweet
Yahoo, Microsoft gain ground on Google in search
Google’s share of the U.S. search market stood at 62.6 percent through June, down from 63.7 percent in the prior month, comScore said. Yahoo followed at 18.9 percent, up from 18.3 percent in May, with Microsoft’s Bing search service in third at 12.7 percent in May.
Attracting more searches is important because the requests yield more opportunities to figure out what’s on people’s minds and show ads tied to those interests. The search engines get paid when a Web surfer clicks on one of the ad links.
If those automated requests had been excluded, Google’s June share would have been 66.2 percent followed by Yahoo at 16.7 percent and Microsoft at 11 percent, according to a breakdown of the comScore figures by Citigroup analyst Mark Mahaney.
In an effort to pose a more formidable challenge to Google, Microsoft will begin processing Yahoo’s search requests late this year or early next year. The partnership could last through the next decade.
The different interpretations of comScore’s numbers stem from searches occurring while Web surfers are looking at photos or reading stories at Yahoo and Microsoft. ComScore has been counting these so-called slideshow and contextual searches since April.
In a slideshow, search requests are automatically entered into a box above a series of pictures about a news, sports or entertainment event. For instance, a person scrolling through a Yahoo slideshow Tuesday about the recently apprehended “barefoot bandit” could automatically generate search requests for “Colton Harris-Moore” and “newspaper front pages” without entering anything into a search box.
Contextual searches occur when a cursor overs over a highlighted word on a Web page. When this happens, a search box already filled in with a request pops up.
Analysts downplay the value of slideshow and contextual searches because they doubt the automated requests produce ads likely to lead to moneymaking clicks.
If not for the slideshow and contextual searches, Yahoo would have processed 520 million fewer requests in June and Microsoft would have had 374 million fewer requests, Mahaney wrote in a research note.
By Brahma Chellaney
Beijing's creeping aggression signals a challenge to U.S. presence in the Asian Pacific
- CURL: Obama tells a whopper on IRS scandal
- CHELLANEY: China's game of chicken
- Sen. Rand Paul pushes 'economic freedom zones' for Detroit
- Obamas call to close Vatican embassy is 'slap in the face' to Roman Catholics
- Bill OReilly reminds: Nelson Mandela was a communist
- Russian lawmaker wants to outlaw U.S. dollar, calls it a Ponzi scheme
- 'Dude, I'm dreading that I will have to go': Czech prime minister on Mandela funeral
- New Internet security challenge arises for cybercops
- Wife of Obama aide found dead in burning car in home's garage
- Congress creates a legislative fortress for military sex-assault policy
Independent voices from the The Washington Times Communities
Al Maurer provides a common sense, conservatarian, Constitutional conservative perspective from the battleground state of Colorado
Film Reviews and Articles by Kevin Williams
"Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better." - Dr. Richard Paul
Go beyond tourism's "top 10" bus tour destinations with Susan McKee as she explores the varied history, culture, food, and gardens, of the world.
Let it snow
White House pets gone wild!