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Hotels and other clients pay a fee to participate in the site, and can track how many users click on links to go from to their own sites.

Leading the tech aspect is Paul Onnen, formerly chief technology officer at Expedia Inc. and director of engineering at Google in Switzerland.

Carapelho would not disclose what other states he plans to tackle next, but hopes to launch the second site this fall and the remaining eight by the end of next year.