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In real life, Perry helps prepare investor-day presentations for studio parent Time Warner, which is why his version of Manka Bros. is almost believable.

Although Warner Bros. itself is fine with the project, a spokesman declined to comment.

In one video, Perry plays the role of Manka Bros. President and Chief Operating Officer Lloyd Grohl, and pokes fun at the forecasts that are part of many companies’ investor materials. Slides showing years of decline are followed by predictions of a hockey-stick-like recovery. “Nice, huh?” Grohl says. “I wouldn’t be selling (shares) any time soon if I were you. A reminder these are just projections, though solid. It’s not real cash . yet.”

Though he’s skewered executives from former Yahoo Inc. CEO Terry Semel to IAC/InteractiveCorp CEO Barry Diller, the only executive who’s ever responded was Viacom Inc.’s president of programming for MTV, Tony DiSanto.

DiSanto made the mistake of telling a real-world journalist from Entertainment Weekly that “The Hills” was turning into this generation’s “A Tale of Two Cities” or “Oliver Twist.” Manka Bros. “guest blogger” Cyrus Weinstein describes a fake lunch in which DiSanto compares other populist TV shows to classic novels. (“Project Runway” is described by DiSanto during that lunch as this generation’s “The Brothers Karamasov”).

Although DiSanto didn’t return a message seeking comment, it’s clear from his response on the site that he got the joke. “What I meant to say was that The Hills is this generation’s Great Expectations. I’m always getting my Dickens mixed up,” DiSanto wrote.

“He took it the right way,” Perry says.

And like any functioning media conglomerate, Manka Bros.‘ development pipeline is chock full.

Next year, it is planning to launch an awards show in which Manka productions are expected to secure several wins. The company also is planning to fend off a hostile takeover by a larger rival. It’s a good thing Perry has secured the domain name for its nemesis,



Manka Bros. Studios: