- Associated Press - Thursday, July 29, 2010

NEW YORK (AP) - In case 10 minutes isn’t enough to show off your guitar solo skills or Lady Gaga impersonation, YouTube has raised the limit it places on video uploads to 15 minutes.

The video website, owned by Google Inc., said in a blog post Thursday that the longer upload time was the single-most requested feature that its users have been asking for.

YouTube says it’s raising the limit now because it believes its “Content ID” technology, which automatically removes copyright violations by digitally sifting through the site’s archives, is working.

“Because of the success of these ongoing technological efforts, we are able to increase the upload limit today,” wrote Joshua Siegel, YouTube product manager for upload and video management in the post.