New Ford website lets customers customize their vehicles

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With cool products - like custom graphics and a variety of other vehicle accessories - Ford is aiming at a larger slice of the aftermarket pie.

“We are doing everything we can to be on the leading edge of trendy new product offerings, and the idea of on-demand custom graphics is a great example of that,” said Abraham.

According to Sheryl Connelly, manager of Ford Global Trends and Futuring, the growing interest in vehicle personalization mirrors a broader societal trend.

“The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more a desire not to be lost in the masses,” she said. “People are personalizing everything - cell phones, computers and clothing - and it’s no different with automobiles.”

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