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Tim Winter, president of PTC, doesn’t expect these companies to do the parents’ job of monitoring media exposure. “The responsibility to safeguard our children from harmful media content rests with parents,” he says. “But they have a false sense of security with companies like Disney, NBC and Comcast. Providers ought to offer gating mechanisms so that parents can make wise choices for their children across all entertainment platforms.”

“An informed parent is the first line of defense,” Mr. Winter says. “We’re simply trying to give parents the resources they need to do the best they can for their kids.”