- Associated Press - Tuesday, November 16, 2010

JERUSALEM (AP) - It’s well known that the emergence of India and China is casting a shadow on the developed economies of Europe and North America. Less famous is the challenge facing Israel: With the Jewish state having quietly prospered as a global haven of innovation, key players here are asking whether the Asian giants might steal their high-tech thunder.

The laundry list of Israeli achievements is surprising for a country of just 7.6 million. The country helped give the world instant messaging, voicemail, and Internet telephony. Its nanotechnology has enabled great advances in medicine.

It boasts more companies on the technology-focused Nasdaq exchange than any place outside North America, and houses research and development centers for multinational giants like Microsoft and Intel.

All this has fueled economic growth and given the Jewish state, for all its troubles with the Arab world around it, a first-world standard of living. Technology now accounts for an eighth of Israel’s economy and has pushed the per capita output up to a respectable $30,000 _ more than many countries in Europe, and just under Japan, at about $32,000.

But there is increasing concern that just as Asia was able to seize a dominant slice of manufacturing _ as well as outsourcing basic programming and call centers _ with cheap labor, so it might do with higher-level technology.

Entrepreneurs here generally seem confident that they will maintain, at least for a while, an edge in the ability to innovate _ a quality Israelis ascribe to a combination of circumstances, including the need to develop military technology and a societal bent to break the rules and challenge the established order.

But with the populations of India and China each topping 1 billion, so much larger than Israel‘s, it’s easy to see how a shift could come quickly, by dint of sheer numbers alone.

Chinese technology companies employed 9.6 million people in 2009 _ 2 million more than Israel’s entire population. And India graduated more than 350,000 engineers in 2009 _ more than three times the number of all of Israel’s registered engineers.

“At some point, quantity becomes quality,” says Zeev Holtzman, chairman of Giza Venture Capital in Tel Aviv.

As they weigh their options, there is a distinct sense among key players in the industry that to maintain its position in the long term, Israel must do something differently.

Generally speaking, “many of the (Israeli) funds and many of the startups and many of the entrepreneurs need to reinvent themselves,” said Erel Margalit, managing partner of Jerusalem Venture Partners and an early champion of melding tech and other disciplines. “What you did five or 10 years ago is not novel anymore.”

One emerging idea is to target the consumer: Rather than focus on hardcore technology that only other engineers could possibly understand, why not innovate for the end user? Essentially, why should Israel not have a Nokia?

“When a country or companies are focused on technology as the choice of innovation, there is a ceiling that company can reach unless it becomes a customer-focused innovator,” said Adam Fisher, an Israel-based partner for Bessemer Venture Partners of the U.S.

For the moment, India and China are focusing on converting existing technology into products for their huge domestic markets and not on trailblazing ideas, which is Israel’s specialty.

India and China “have a domestic market to supply,” Fisher said. “And when you have that, there is very little reason to develop cutting-edge innovation for U.S. enterprises… When will that stop? I give it about 20 years.”

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