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Caffeine-laced alcoholic drink marketers warned
Question of the Day
Four marketers of popular caffeinated, high-alcohol drinks have been sent warning letters that these products are not safe and cannot be portrayed as safe, federal officials said Wednesday.
Caffeine is an “unsafe food additive” in a malt alcoholic beverage, the Food and Drug Administration (FDA) said, citing studies that associate such beverages with risk-taking behaviors in drinkers, who purchase and consume it in a manner similar to beer.
The alcohol content in a single can is exceptionally high — up to 12 percent, three times as strong as a typical beer — while the caffeine serves to mask the drinker’s awareness of how drunk he is.
The four companies are United Brands Co., which sells Joose and Max; Phusion Products LLC, which sells Four Loko and Four Maxed; Charge Beverages Corp., which sells Core High Gravity, Core Spiked and El Jefe; and New Century Brewing Co., which sells Moonshot.
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About the Author
Cheryl Wetzstein covers family and social issues as a national reporter for The Washington Times. She has been a reporter for three decades, working in New York City and Washington, D.C. Since joining The Washington Times in 1985, she has been a features writer, environmental and consumer affairs reporter, and assistant business editor.
Beginning in 1994, Mrs. Wetzstein worked exclusively ...
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