Madonna sweats details in Mexico debut of new gym
At 52, the Material Girl’s own workout regimen is legendary and her physique has been both admired and chided for being overdone. Her famously pumped biceps have been labeled scary by some.
Membership runs 2,000 pesos a month, about $160, generally in line with what the best gyms charge in Mexico City. The one-time fee for joining is 10,400 pesos, about $830, which includes the first two months of membership. Those who signed up before the opening paid an initiation fee of 8,900 pesos, a little over $700, also including the first two months.
Members who have signed up so far didn’t seem to care about matching Madonna’s workout feats. Those using the gym during a weekend preview said they liked the equipment and features and cited proximity to their home or work as their reason for joining.
Ronen Waiss, businessman and Honorary Consul of Lithuania in Mexico, said his office is two doors away and he registered long before he was told it was a venture by Madonna.
“I think it’s super sexy and motivating of course, but I didn’t know till after I joined,” said Waiss, 32. “But it’s attractive to me because it’s close and has the best computer technology. That’s what caught my attention.”
Clara Ruiz, a 59-year-old housewife, said she, too, chose the gym for location. But she likes the facility and wishes Madonna success in her new venture.
“She has a lot of experience in this,” Ruiz said. “She’s done it all her life. I think she chose what for her is the best.”