The smallest, lightest, Range Rover Evoque debuts
The groundbreaking, all-new Range Rover Evoque has made its global splash at the 2010 Paris Motor Show.
Dr. Ralf Speth, CEO, Jaguar Land Rover, said: “These are exciting times for our business as we continue to widen our portfolio with this all-new addition to the Range Rover line-up. Not only will the Range Rover Evoque increase our worldwide market share, but it demonstrates our commitment to building sustainable, yet highly desirable products.”
Dr. Speth continued: “The Evoque helps to define a new segment for premium compact SUVs that are more sporting and stylish. It makes a strong statement about the future direction of the Range Rover brand and will have a powerful emotional appeal to a very broad range of premium car buyers.”
The Range Rover Evoque has turned the much-acclaimed LRX concept car into reality, faithfully capturing the spirit of its landmark cross-coupe design.
True to the Range Rover brand, the Evoque effortlessly delivers premium levels of craftsmanship, luxury and performance, but shrink-wrapped into a more compact package.
The lightest and most fuel-efficient Range Rover ever, the Evoque demonstrates the marque’s commitment to environmental sustainability, bringing sub-130g/km CO2 capability to the premium SUV class.
Phil Popham, managing director of Land Rover, said: “The groundbreaking, all-new Range Rover Evoque takes the brand into exciting new territory. Highly relevant and contemporary, the Evoque will appeal to a whole new group of customers who may not have considered a Range Rover before.
“For this highly distinctive product, we have chosen a distinctive name. The all-new Range Rover Evoque will be sold in over 160 countries worldwide and its name will be instantly recognizable across language and cultural boundaries throughout the world. Evoque implies exclusivity and arouses emotions, and has a sophisticated aura that matches the car’s urban elegance,” he added.
Dr. Speth continued: “This vehicle has been designed, engineered and will be manufactured in the UK, allowing the creation of more than 1,000 jobs at our multi award-winning Halewood plant in Merseyside. This employment boost, paired with the fact that over 80 per cent of Range Rover Evoque production is planned for export, will be a fantastic support to the UK economy.”
Smart design in conjunction with meticulous engineering allowed the spirit of the LRX concept to be turned into reality without compromising the core Range Rover values of interior luxury, refined performance and all-terrain capability.
Gerry McGovern, Land Rover design director, said: “The Range Rover Evoque marks a bold evolution of Range Rover design by adopting new interpretations of classic Range Rover design cues and staying true to the core Range Rover values.
“With its dramatic rising beltline, a muscular shoulder running the length of the car, and a distinctive taper to the floating roofline, the Evoque adopts a very dynamic profile with a powerful and athletic stance.”
Pushing the wheels out to the four corners helps give the car its purposeful stance. The wheelarches are wide, but softly integrated into the body, while the carefully sculpted corners dramatically reduce the car’s visual overhangs front and rear.
Beneath its dramatic exterior, the Range Rover Evoque provides customers with an impeccably crafted luxury cabin, incorporating the premium quality materials and elegant design expected of a Range Rover interior.
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.