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Ravens star linebacker Ray Lewis is shown using his shoulder to deliver a chest hit in what Anderson terms “a great player making a great play. No launching, no head or neck impact, proper technique that minimizes the risk to the opponent. This is what we are asking.”

The crackdown, and subsequent possible suspensions, begins with this weekend’s games because the league wanted to give players fair warning. The video delivers that warning explicitly.

“Gentlemen, you must know that player safety is our highest priority,” Anderson says. “We have said publicly and we repeat to all of you we will not apologize for or be defensive about aggressive enforcement to protect players from illegal and potentially life-altering blows to the head and neck.

“So please, know the rules and play by the rules. You are on notice and we will appreciate your compliance.”

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AP Pro Football Writer Arnie Stapleton in Denver and Sports Writer Tim Booth in Seattle contributed to this story.

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Online: http://apne.ws/aLYTFk