Cleveland Orchestra seeks to encourage young fans
CLEVELAND (AP) - The Cleveland Orchestra plans to offer children under 18 free admission to many of its performances to help foster new generations of patrons.
Young adults ages 18 to 34 will be offered special online discounts in another part of an effort being announced Tuesday.
Next summer, children under 18 will have free admission to lawn seating for performances at the Blossom Music Center amphitheater. The offer will eventually expand to some or all performances at the orchestra’s concert hall.
Chief marketing officer Ross Binnie says the orchestra wants to fill every seat.