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Duprieu agrees, explaining that Sony plans to film 3-D content with its classical musicians - including a recent recital with pianist Lang Lang.

“You would think classical music is pretty static and you would not feel that much stuff going on, but actually because of the depth of 3-D, you really actually enhance the listening experience and connection to the music by having that shot in 3-D,” he said.

“It can actually be overwhelming to have too many cameras and too many different angles,” he added.

Outside the Shakira clip, others have since produced 3-D music videos and content. Guitar Center Sessions, a program on DirecTV Inc., features live 3-D performances, including recent shows with Peter Gabriel and Jane’s Addiction. A representative for the channel confirmed that there are plans to shoot about 15 more shows before the end of the year.

Rock duo Broken Bells released a 3-D video for their latest single, “October,” and the video for Bon Jovi’s new single, “What Do You Got,” was shot in 3-D.

Wayne Isham, the director behind the Bon Jovi clip, says 3-D music videos are an opportunity for “music videos to blow everyone’s minds again.”

“I think it’s going to be a rebirth of performance again in music, because with everything that’s going on with the Internet and everything that’s going on with the lack of a true MTV channel where people are not having … the ability to show their videos, I think now bands are going to be able to showcase themselves … in the most simplistic sense,” Isham said.


Associated Press Music Writer Nekesa Mumbi Moody in New York and AP Entertainment Writer Ryan Pearson in Los Angeles contributed to this report.



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