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Still, Flipboard has potential.

There’s an “experimental” mode allowing you to turn off status updates like Hefner’s. You have to visit the settings menu on the iPad to find it. There ought to be an easy button to push in the app itself.

And I’m sure the software can get smarter and learn not to crop someone out of a photo or post more than one link to the same article.

The whole iPad phenomenon is only a few months old, so I wouldn’t give up on Flipboard yet. With a few tweaks, I think it’s a new-media, traditional-media marriage that could last.