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“We have the heritage names like Pringle and Burberry, which are big brands, and then we have established designers like Paul Smith and Nicole Farhi, and then the generation that people are so excited by, with Christopher Kane, but now you also have a younger level, people like Peter Piloto and Mark Fast,” she said. “There is a wonderful sense of really talented people coming up through London.”

She said fashion week expectations are also high because the financial crisis has eased.

“Last season and the season before, there was the shadow of recession hovering over it,” she said. “This season people seem more confident.”