- Chinese man fed up with his girlfriend’s shopping jumps to his death
- Ukraine leader to talk with protesters; Washington urges caution
- Pope Francis: A nun saved my life
- Israeli P.M. Netanyahu backs out of Mandela funeral
- Elian Gonzalez makes first trip outside Cuba since custody battle
- U.S., British intelligence agents enter online sci-fi world to spy on gamers
- Sarah Palin to host the outdoors show ‘Amazing America’
- CIA admits $3 billion intelligence operation was a flop
- ‘127 Hours’ author Aron Lee Ralston, who amputated arm in canyon, arrested in Denver
- Men posing as cops break into home of former deputy
The next front for Murdoch’s Journal: the weekend
NEW YORK (AP) - The Wall Street Journal’s editor, Robert Thomson, is never short of fighting words. And he had a few to add in a recent interview about the Journal’s new weekend edition, which launches this Saturday with two new sections including lifestyle coverage, essay-style reportage and a book review.
For the record, the Journal sold an average of about 2 million copies nationwide on weekends compared with the Times‘ 900,000, according to the most recent figures from the Audit Bureau of Circulations. The Journal leads on weekdays as well. (Asked for comment, the Times pointed out that its combined print and online audience is bigger than the Journal’s based on research from MRI and the Nielsen Co.)
Since taking over in 2007 with the immense resources of News Corp. behind him, Rupert Murdoch made the Journal’s declared mission to elbow aside the Times and other big-city dailies in search of a broader national audience.
First, the Murdoch’s Journal expanded its news pages to cover a broader selection of news outside its traditional strengths in business and finance, especially world news. Then it added a glossy style magazine, WSJ., going after the fashion advertisers that never had much interest in the Journal before. This year came the Greater New York metro section, a move aimed at competing with the Times on its home turf.
The latest changes open a new front where the Journal has already laid some groundwork: the weekend.
Even before Murdoch took over, the Journal was looking to break outside the workweek by expanding with a three-section Saturday edition that included Weekend Journal, a catchall section with reporting on culture, books, personal technology _ anything besides the Dow. It launched in 2005.
Starting next week, the Saturday Journal, under a new masthead reading “WSJ,” will replace Weekend Journal with two distinct sections.
The Review section, comparable to the Times‘ Week in Review, will carry essay-style pieces on big ideas and events, with a pullout section inside devoted to book reviews. Gary Rosen, a former Commentary magazine editor with a background from Stanford and Harvard universities will run the section. Robert Messenger, one of the founding editors of the shuttered New York Sun, will report to Rosen as head of the book section.
The Off Duty lifestyle section will hew more toward high-end consumer reporting: fashion, tech, home decorating and design. Deborah Needleman, the editor of home decor magazine Domino before it folded last year, is leading the section as well as WSJ magazine. She has brought in fellow Domino alumnus Ruth Altchek to help run things day-to-day and Kevin Sintumuang from GQ to edit tech and gadgets. (The Journal won’t reveal exactly how many extra staffers it has hired for the weekend.)
The lifestyle section, in particular, is supposed to help the Journal make a case that its advertisers can reach well-paid individuals in a buying state of mind.
As far as advertising goes, “the weekend market is quite strong. And in many ways the print weekend market will probably survive quite a while into the future even if daily demand diminishes,” said Kelly Leach, the Journal’s general manager.
For just that reason, newspapers have been putting a heavier focus on weekend editions for years. Readers have more time on the weekends, and those editions tend to draw more advertising. The two big Detroit dailies, for instance, now offer home delivery only on Thursdays, Fridays and Sundays, figuring the cost of trucking newspapers around on other days isn’t worth it.
It is difficult to say who exactly is winning the war for the weekend. Whatever the Journal thinks of its competition, the Times is still the other national daily with designs on the free weekend hours of well-heeled readers. (USA Today publishes only on weekdays.)
By Brahma Chellaney
Beijing's creeping aggression signals a challenge to U.S. presence in the Asian Pacific
- CURL: Obama tells a whopper on IRS scandal
- WOLF: The president's other Obamacare lies
- Tech companies call for an end to NSA online snooping
- Lawmakers see 'false narrative' of Obama as a terrorist fighter
- Satanists petition for statue at Oklahoma Statehouse
- Obama lied about Syrian chemical attack, 'cherry-picked' intelligence: report
- Ted Cruz sees legal landmines ahead for Obamacare
- MSNBC host: Obamacare a 'wealthy white men' racist word
- WWII vet, 90, en route to Pearl Harbor event booted from flight
- U.S. pilot scares off Iranians with 'Top Gun'-worthy stunt: 'You really ought to go home'
Independent voices from the The Washington Times Communities
Brazen, leading-edge, “call it like it is” columns and reporting from Ohio native, radio host and writer, Sara Marie Brenner.
Let’s talk about everything, especially the absurdity of it all
Find the latest news and happening that effect those in the Washington D.C., Northern Virginia and Maryland Metro region.
Never apologetic. Never afraid. Lieutenant Colonel Allen B. West joins Communities to bring tales from the biggest Foxhole of them all, the one inside the Beltway.
White House pets gone wild!
Let it snow