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While the Web has become a dominant news source, print editions still produce the bulk of newspaper advertising revenue. And stripping out electronic-only subscriptions, the Times is a lot closer to the Journal in terms of number of copies sold. The Times‘ Sunday edition sells about 1.3 million copies to 1.5 million copies of the Weekend Journal.

There’s no doubt the Journal would like to widen that gap.

“We think people will have the time to sit down with one great paper,” Thomson said. “And that paper will be The Wall Street Journal.”