- Associated Press - Wednesday, September 29, 2010

CHIBA, JAPAN (AP) - Nintendo shares tumbled Thursday after the company said its 3DS game machine, packed with glasses-free 3-D technology, won’t be ready to go on sale for Christmas, crushing its earnings forecast by more than half.

Nintendo now expects 90 billion yen ($1 billion) in profit for the year through March 2011, down from an initial projection of 200 billion yen ($2.4 billion) profit.

The 3DS will go on sale in February in Japan, and March in Europe and the U.S., missing the year-end shopping season which is a critical time for game-makers to rake in profits.

Kyoto-based Nintendo Co. had promised the 3DS for sometime before April next year, and so the announcement is not technically a delay. But its forecasts had assumed the machine would on be on sale sooner.

Nintendo said on Wednesday that the strong yen, which reduces profits from overseas sales when brought back to Japan, and the timing of the 3DS launch were behind its decision to lower projections for the fiscal year.

Its shares dived 9.2 percent to 2,120 yen in Tokyo trading.

For the year through March 2011, Nintendo expects to sell 23.5 million DS machines, including 4 million 3DS, down from its earlier forecast for 30 million. It sold 27 million DS machines the previous fiscal year.

The latest revision shows that even Nintendo, which has stood up fairly well among Japanese exporters in hard times, is getting battered by the surging yen. Nintendo had counted dollar trading near 95 yen. The dollar has recently dived to near 83 yen.

Nintendo President Satoru Iwata said 3DS will cost 25,000 yen ($300) in Japan, where it will hit stores Feb. 26. Overseas prices and specific dates will be announced later.

Hirokazu Hamamura, president of Enterbrain Inc., a major Tokyo game-industry publisher, said he was surprised by the release date because of widespread rumors the 3DS would hit stores in time for year-end and New Year’s _ a booming shopping time in Japan because children get cash gifts from relatives during the holidays.

He said Nintendo is likely taking time to perfect the technology, as well as giving more time to outside software developers to come up with games.

“There is an element of awe in 3-D that’s really important for games. They are all about entertainment,” Hamamura said.

The portable machine looks much like the DS machines now on sale, and has two panels. The top panel shows 3-D imagery, giving players a relatively immediate illusion of virtual reality _ such as a puppy licking the screen that appears to live inside the machine.

The 3-D games don’t require the special glasses that are needed for 3-D theater movies or 3-D home-console games like rival Sony Corp.’s PlayStation 3. They also don’t need 3-D TV sets.

Iwata said the drawback for 3-D technology was that the appeal of the feature can’t be conveyed easily in TV or magazine ads.

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