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Realtor profile: Heather Elias
Company:Century 21 Redwood Realty
Address: 44075 Pipeline Plaza, Suite 225, Ashburn, VA 20147
E-mail: heather@ LoCoMusings.com
Year started: 2004
How did you get started in real estate? I’ve always had an interest in architecture and houses, and I wanted to own my own business while helping people, so real estate was a natural fit for me.
How long with the current company? Since fall 2008
Awards: While I’ve achieved many of them, I don’t think consumers generally care about the “million-dollar club” awards. What makes me more proud is being named to Inman News’ “50 Most Influential Online in Real Estate,” being a finalist in the National Association of Realtors’ Center for Technology’s Spotlight Awards for excellent and visionary use of technology in real estate, and winning the Virginia Association of Realtors‘ Blog Brawl in 2008.
Greatest accomplishment in the past 12 months: Having the opportunity to speak in front of my peers as a thought leader at some prestigious industry conferences, including the National Association of Realtors Midyear Conference, Blogworld and New Media Expo, Real Estate Tech South, and Inman Connect’s Agent Reboot.
Area of specialty: Loudoun County
Most memorable house: One couple that listed their home with me did everything textbook-perfect to get their home ready for sale. After decluttering, cleaning, organizing and staging, they took a short-term furnished rental so that anytime someone wanted to view their home, it would be in perfect show-ready condition. Of course, it didn’t take very long for that home to go under contract! While I don’t think it is practical for every seller to go to those lengths, it certainly made my job much easier!
Worst experience buying or selling a house: I was the listing agent on one home that was the classic “everything that could go wrong, did go wrong.” It was right when the market dropped off in 2007, so it took what felt like forever to go under contract. Then, we had a cracked chimney, leaking oil tank in the backyard, radon in the basement, etc. Fortunately, the sellers were cool-headed and pragmatic, and the buyers were patient and understanding. Everything ended up working way more smoothly than it could have, and I think both sides were happy at the end of it.
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