FILE - In a Jan. 7, 2009 file photo Ellen DeGeneres poses backstage at the 35th Annual People’s Choice Awards in Los Angeles. Starting Tuesday Sept. 7, 2010, AOL is adding talk show host Ellen DeGeneres to its family of Web properties as it looks for ways to draw more people to its sites. (AP Photo/Chris Pizzello/file)NEW YORK (AP) - AOL is adding talk show host Ellen DeGeneres to its family of Web properties as it looks for ways to draw more people to its sites.
The company will begin sharing traffic, content and promotions with the website for “The Ellen DeGeneres Show,” starting Tuesday. AOL sites such as KitchenDaily.com and Popeater will promote DeGeneres and provide links to her site, and vice versa.
No money is changing hands. The company that produces the TV show, Telepictures Productions, will still have control over what appears on the show’s site and will sell the ad space next to it.
The deal is part of a strategy at AOL Inc. of hitching itself to established brands that complement its own original content. That, AOL hopes, will help it replace revenue from its shrinking dial-up Internet business with online advertising sales.
In a similar arrangement, AOL launched a new site this summer called Cambio with the Jonas Brothers, the famed Disney trio. The company says it expects more deals along these lines this fall.
Telepictures Productions is a unit of Time Warner Inc., which spun off AOL into a separate company last year.
By Dave Boyer - The Washington Times
By Stephen Dinan - The Washington Times
By Ben Wolfgang - The Washington Times
By Richard W. Rahn
Budget fantasy won't help us cope with coming fiscal disaster
By Thanyarat Doksone and Todd Pitman - Associated Press
A wounded Iranian fleeing an unintended explosion at a house threw a grenade at Bangkok ...
By Dave Boyer - The Washington Times
A day after proposing to raise taxes by nearly $2 trillion over the next decade, ...
By Stephen Dinan - The Washington Times
The FDA has won its two-year fight to shut down an Amish farmer who was ...
Independent voices from the TWT Communities
A politically conservative and morally liberal Hebrew alpha male hunts left-wing vipers.
The Red Thread is written for that special tribe: adoptive families and those who hope to be.
Enjoy the musings of this irreverent and humorous Appalachian American student of life, using her own unique experience as the springboard.
A statistically slanted view of sports, brought to you by a disciple of the Bill James movement.
CPAC 2012
26 Photos
CPAC opens in Washington
29 Photos
State of the District
8 Photos
Police raid Occupy D.C. camp
13 Photos
Potomac Phil makes stuffy debut
11 Photos
Romney wins Florida primary
8 Photos
Police stop Occupy D.C. sleepovers
13 Photos
Exiles want Republicans to free Cuba
21 Photos
