- Associated Press - Wednesday, September 8, 2010

NEW YORK (AP) — OpenSkies, an all-business class airline owned by British Airways, thinks customers will love its luxury service so much it’s offering a money-back guarantee.

The “Try OpenSkies, Love Everything or Pay Nothing” is a way to lure customers willing to pay extra with promise of better service. The airline flies between New York or Washington, D.C., to three French cities — Paris, Lyon and Nantes.

Sale fares this fall start at $700 one-way for a seat, excluding taxes — generally cheaper than business class seats on major airlines — or about $1,700 one-way for a lie-flat bed.

OpenSkies was launched in 2008. It dropped its service to Amsterdam last year as demand for premium air travel plunged.

Money-back guarantees are extremely rare in the airline industry, but some airlines have used similar gimmicks to ease passengers booking worries. JetBlue last year offered refunds to passengers who lost their jobs after buying tickets.