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Fort Gay has been a community since 1789, when 11 people tried to establish a settlement at the junction of the Tug and Big Sandy rivers, across from what is now Louisa, Ky. It was incorporated as Cassville in 1875 but was simultaneously known as Fort Gay until 1932.

Toulouse said he will contact Moore and apologize. Staying ahead of slang and policing Xbox for offensive is a constant challenge, he said.

“In this very, very specific case, a mistake was made,” he said, “and we’re going to make it right.”

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Online:

Xbox Code of Conduct: http://www.xbox.com/en-US/legal/codeofconduct.htm