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“At this point, for Americans, “X Factor” is just a name. No one has seen it,” he said. Besides, he said, there’s proof of the public’s insatiable appetite for watching people strive on-camera for glory.

In Holland, home of the original “The Voice,” the show became “huge” despite existing franchises “Holland’s Got Talent” and “The X Factor.”

That’s in a country “the size of Rhode Island,” Burnett said, adding cautiously, “Who knows what will happen here.”